Description
Location:
Ikoyi, Lagos
Job Objective(s)
Responsible for unifying various marketing activities such as mass marketing (e.g. T.V, Print, Radio), direct marketing, and digital channel marketing, with the aim of complementing and reinforcing the impact of each marketing method, while simultaneously enhancing the customer experience.
Duties and Responsibilities
Marketing Management: Support the development, and manage the execution of a comprehensive marketing strategy within the context of the overall business strategy, leveraging on the organization’s understanding of buyer behavior, the elements (4 Ps) of the marketing mix, and integrating digital, brand and business strategy, to create value for the organization (and subsidiaries) especially in driving new business, and fostering customer loyalty.
Internal Communications: Drive successful intra-organization communication campaigns, by supporting the development of communication plans & materials, identifying the appropriate mediums (e.g. e-mail, intranet, video portals) for pushing internal communications to audiences, and delivering consistent and coherent messages, with the aim of either spreading awareness, or effecting desired change.
Inbound Marketing: Lead the execution of multiple forms of ‘pull’ marketing (e.g. content marketing, blogs, events SEO, opt-in email marketing, social media), to create brand awareness, attract prospects through 1:1 targeting, and support them in making fact-based buying decisions.
Channel Management: Develop and implement effective practices to deliver marketing content over multiple channels (i.e. Youtube, Social Media), and drive real-time online engagement with target audience.
Stakeholder Engagement: Proactively seek to build mutually beneficial, and trusting relationships with internal stakeholders - especially client functions, to deliver operational impact.
Measurement of Marketing Metrics: Collaborate with key stakeholders to identify relevant metrics for measuring the organization’s marketing efforts, tracking and measuring key metrics for evaluating their effectiveness towards meeting targeted business objectives.
Vendor Management: Manage the organization’s relationship with external agencies /service providers in line with the firm’s established practices and procedures (e.g. service level management).
Cost Management: Monitor the utilization, and allocation of the organization’s marketing budget, and associated costs, to ensure the optimal utility of available resources, and avoiding budget over-runs.
Requirements
Education:
Bachelor Degree from an accredited university
Certification on digital analytics e.g Google analytics
Professional certification in Public Relations or advertising from a recognized professional body (e.g. CIPR, NIPR, APCON)
Experience:
Minimum of 4 years of work experience in corporate communications, advertising and/or marketing research.
Technical Skills:
Media Relations
Public Relations
Brand Management
In-bound Marketing
Marketing Research
Website Management
Key Competencies:
Achievement
Analytical Thinking
Customer Service Orientation
Entrepreneurship
Flexibility
Holding People Accountable
Intercultural Competence
Leading and Developing Others
Professional Confidence
Relationship Building for Influence
Self-Awareness
Team Working
Working Strategically
Communicating Effectively
go to method of application »
Location:
Ikoyi, Lagos
Job Objective(s)
Responsible for designing efficient branding processes to maintain brand consistency, justifying branding efforts with data, building inter-departmental relationships to build support bases for branding activities, managing ARM’s digital brand assets, immersing in the organization’s target markets to gain understanding of their nuances (and hence apply this to branding efforts), and driving real-time engagements in social media space.
Duties and Responsibilities
Strategic Brand Management: Support the development and implementation of an effective brand management strategy, that supports the optimal brand positioning of the organization; identifies and adopts appropriate marketing vehicles (e.g. social media, SEO, events); monitors relevant channels (e.g. electronic media, newspapers, social media) to assess perceptions and interactions with the organization’s brand, and collaborates with both internal (i.e. customer experience management), and external stakeholders (i.e. rating agencies) to measure customer-based brand equity
Media Relations: Manage the organization’s relationship with the media through the proactive development of media contacts; monitoring media coverage, writing & distributing press releases; informing the press & general public of upcoming events or ongoing initiatives; monitoring media coverage; leading the organization of media events and promotional activities; and implementing initiatives to drive media coverage.
Brand Assurance: Ensure consistency in the brand’s manifestation in signages, branded and promotional items, by instituting appropriate quality controls, and service level agreements (SLAs) with vendors; ensure quality of signages and branded items, and undertake maintenance of brand collaterals.
Corporate Social Responsibility: Support the development of the organization’s CSR framework, and drive its execution, with the aim of promoting the organization’s positive citizenship in its operating environment.
Stakeholder Engagement: Proactively seek to build mutually beneficial, and trusting relationships with internal stakeholders - especially client functions, with the aim of delivering operational impact.
Public Relations: Responsible for building alliances with both internal and external stakeholders to develop, and execute PR campaigns, with the aim of shaping and framing positive public perception of the organization.
Cost Management: Monitor the utilization, and allocation of the organization’s branding budget, and associated costs, with the aim of ensuring optimal utility of available resources and avoiding budget over-runs.
Measurement of Branding Metrics: Collaborate with key stakeholders to identify relevant metrics for measuring the organization’s brand(s), and associated branding efforts, tracking and measuring key metrics for evaluating their effectiveness towards meeting targeted business objectives.
Supports Team’s Development: Provides advice, guidance, and assistance to less experienced colleagues as required.
Requirements
Bachelor Degree from an accredited university
Master’s Degree in Public Relations or Marketing
Minimum of 6 years of work experience in corporate communications, advertising and/or marketing research.
Professional certification in Public Relations or advertising from a recognized professional body (e.g. CIPR, NIPR, APCON)
Technical Skills:
Media Relations
Public Relations
Brand Management
In-bound Marketing
Marketing Research
Business Acumen
Project Management
Key Competencies:
Achievement
Analytical Thinking
Customer Service Orientation
Entrepreneurship
Flexibility
Holding People Accountable
Intercultural Competence
Leading and Developing Others
Professional Confidence
Relationship Building for Influence
Self-Awareness
Team Working
Working Strategically
Communicating Effectively
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