Description
Details
The successful candidate will:
Take overall accountability for the success of the brand portfolio
Take accountability for short-term brand planning and execution; based on the long term brand strategy
Monitor and manage the Brand Health Indicators
Responsible for Quarterly brand reviews, Brand plans and promotion proposals
Develop action plans to achieve budgeted brand volumes and profit
Review brand plans, manage marketing budget and closely monitor execution of all marketing activities relating to brand
Gather and analyse company and market information for input into the development of the long term brand strategy
Identify new communication opportunities and implement them by employing print, design, PR, media and advertising agencies in translating brand marketing objectives into creative communication material.
Provide sales organization with internal information and training presentations on market, consumer behavior, brands, and new product introduction
Develop POSM (point of sales materials), hot spot activation programs and events & sponsorships activities in coordination with Brand & Consumer Activation Manager
Product Management:
Develop and implement new product launches
Monitor product profitability and make adjustments to brand plans, where required
Drive innovation, extension (growing the brand) and renovation (changes made to the brand)
Anticipates potential project breakdowns, and solves them before they translate into a problem
Skills, Experience and Qualification
A Business related degree from an acknowledged university with a minimum of 5years relevant experience in the FMCG industry
Analytical, Numeric with a disruptive thinking/ mind-set
Continuous improvement mind-set
Possesses a high degree of assertiveness across cultural and educational diversity
Good knowledge of the FMCG market.
Insight in the Food market and market drivers
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Details
This role impacts topline through provision of strategic insights to help drive business performance and influencing our brand presence and sell out from trade to deliver our commercial objectives.
The successful candidate will:
Develop and implement a BTL Strategy for Fan Milk Nigeria
Design Trade Channels engagement platforms
Develop and implement the optimal brand mix (Must stock list) for the retail channels working closely with the Head of Marketing
Translate brand plans into actionable trade executions and ensure effective cascade of same via cycle plans
Develop and drive trade launch plans around new product introductions
Sales growth drivers – development, measure and track performance insights, market & competitor monitoring, analysis and reporting whilst developing Commercial Insights
Manage sell out across trade Channels with a view to optimizing:
Sales by channel
Share of shelf space, visibility and merchandizing
SOM Growth by channel
Sales assets productivity – SPVD, Asset utilization
Skills, Experience and Qualification
Has business related degree from an acknowledged university with a minimum of 7years experience in the FMCG industry
Analytical, Numeric with a disruptive thinking/ mind-set
Continuous improvement mind-set
Has broad experience with a structured approach to customer relationship management and business development
Has excellent entrepreneurial and commercial awareness
Has financial acumen
Possesses a high degree of assertiveness across cultural and educational diversity
Good knowledge of the FMCG market.
Insight in the Food market and market drivers
Negotiation Skills.
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Details
The successful candidate will:
Lead planning and execution of all sales projects, Analytics, Commercial Standards, Scorecards and ensuring that the desired results are achieved whilst promoting a culture of continuous improvement in the function.
Develop activity and resource plans around all sales projects
Organise, motivate and provide focus and direction for the project teams
Estimate costs and develop budgets around all key projects
Analyse and manage risks involved with projects
Monitor progress and update all stakeholders periodically
Realise project deliverables on time and in full with minimal impact on ongoing Fan Milk/Danone business
Manage the following:
Cost
Risks
Resources – Project team
Internal and external stakeholders
Skills, Experience and Qualification
The successful candidate must have a minimum of 7years experience in similar and preferably in the FMCG industry.
Negotiation Skills
Interpersonal Skills
Contract management
Risk Management – able to manage/control risks to avoid shocks/surprises that can derail project
Cost control – deliver projects within budgets
Has excellent communication skills
Critical thinking – able to make good business decisions based on data and stakeholder consultation
Possesses influencing skills and a high degree of assertiveness across cultural and educational diversity