Team Lead, Social Media at Pearls Learning Hub

Abuja    02-01-2024
 

Description



Job Description


Our company is searching for a talented social media officer and digital marketer to create interactive online content and maintain a smooth user interface for our website and social media pages.

You'll be responsible for producing content that matches the company's brand, aesthetic, and marketing strategy, including social media graphics, website banners, and promotional artwork.

The ideal candidate should be able to efficiently combine creativity, functionality, and technology to produce eye-catching and informative content. In this role, organizational and technical skills are key, and all candidates must possess in-depth knowledge of design software programs.


Responsibilities


Support and implement social media strategy for the group ensuring it aligns with the company’s brand

Daily management and update of websites and blogs

Customize social media pages (ex. Facebook, Twitter, Google+, YouTube), develop supporting offline collateral, create original content, etc

Constant engagement on all social media handles; Facebook, Twitter, histogram, google, google plus, WhatsApp, blogs, Bloomberg etc

Drive search engine optimization for the association

Developing a content calendar across all platforms ensuring a constant supply of relevant content.

Create engaging and professional image and video visuals that reflect client and their brand

Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages.

Co-develop all association collaterals and online and offline publications.

Be responsible for all newsprint, radio and television and all public relations activities.


Digital Designer Responsibilities:


Designing, producing, and managing interactive online content, including email templates, social media, and promotional artwork, and informative ebooks.

Preparing briefs for each project and presenting design ideas to all the relevant stakeholders.

Design, build and maintain our social media presence

Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Ensuring consistency in designs and content across all company platforms.

Reviewing product positioning and online marketing content to identify room for improvement.

Providing advice and guidance on the aesthetic for campaigns, projects, and promotional events.


Requirements


Candidates should possess Bachelor's Degrees with 5 - 7 years relevant work experience.

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