Description
What you will do
Author and align key stakeholders to Integrated Marketing Experience (IMX) briefs.
Lead agency briefings for Consumer and Shopper content and identify innovative ways to measure the effectiveness of brand campaigns.
Provide guide adherence throughout the Integrated Marketing Experience process: (and when needed, evolution of) the strategy among internal teams and external agency partners; identify opportunities to bring consumer research and data into the process.
Help develop measurement plans to evaluate and optimize campaigns; foster a culture of collaboration that continually challenges and builds the brand team’s collective thinking.
Actively collaborate with the brand/category team to translate global/regional direction to Africa Operating Unit (where applicable) and to ensure that the strategy is relevant to consumers
Positions the brand for future growth and can ultimately inspire differentiated marketing communications.
Role Requirement
Bachelor’s degree required.
Minimum 5-7 years of experience working in a strategic marketing capacity
Experience working at and with world-class creative agencies and track record of inspiring big (ideally award-winning) creative thinking a plus.
Key Knowledge Requirement
Exceptional written and verbal communication skills
Articulate complex ideas in a clear, compelling manner
Collaborate and build consensus
Translate consumer and cultural research/data, business objectives and diverse perspectives into actionable marketing strategies
Lead and shape consumer research
Work Focus
Ability to lay the strategic foundation needed to spark, evaluate, measure and optimize creative ideas that comprise a brand’s annual marketing efforts in a way that delivers business growth and consumer value.
Communication Focus
Communicate with both internal and external parties
Responsible for sharing information and influencing others
Related search
