Description
Location:
Ibadan, Oyo (Remote)
Reports to: Report directly to the Chief Marketing Officer.
Job Description
We're looking for a brilliant marketer, with a background in product-led growth at new B2B SaaS companies, to help acquire, engage, and retain Nigeria's most ambitious hospital brands.
This Product Marketing role at Healthbotics will involve work across the entire Lend an Arm product lifecycle - from generating customer insights that inform product positioning, to creating and executing go-to-market campaigns for this product offering.
As the Product Marketing Associate, you will organize and execute marketing campaigns that generate leads, which will be seamlessly handed over to the sales team for conversion. You will also be tasked with work on customer retention and feedback garnering. You will partner closely with the Product, Engineering, and Sales associates to help shape product, and drive adoption.
The ideal candidate will have a good background designing and executing high-impact marketing campaigns at technology companies, with good experience implementing and evaluating quantitative, product-led growth experiments. The candidate will be mostly described by his/her friends as "Brilliant" because of their ability to creatively solve problems
This is an exciting time to join Healthbotics. We are at the beginning of our journey - launching in our first market, and signing up our first customers - and we're looking for a marketer who appreciates the value of product-led growth to help connect our target customer segments with the tools they need to see more patients, and save more lives
Qualifications
Have experience in B2B marketing and working closely with product development, and sales teams. It will be critical that you have skills to design and create content.
Have background knowledge of healthcare systems and how they operate
Have experience marketing technical products where users are mostly not technologically savvy.
Are a master communicator, able to articulate ideas clearly and compellingly, in both oral and written formats.
A creative digital artiste, able to create visually compelling images that convey product value to customers
Have experience in performance marketing / paid acquisition.
Enjoy cross-functional, collaborative projects that involve several stakeholders.
Can work independently with little or no prompts
Have deep empathy for entrepreneurs. You genuinely enjoy speaking often with ambitious business owners whose ideas about "best practice" may be a little outdated; and you take every opportunity to deeply understand their needs. You enjoy figuring out how to solve their problems and remove the bottlenecks impeding their growth.
Excited about revolutionizing an industry as set in its ways as the healthcare industry.
Enjoy digging into the numbers to glean quantitative insight. You pair this with informed intuition to guide your decisions.
go to method of application »
Location:
Ibadan, Oyo (Remote)
Work Hours: This is an onsite role, with mostly flexible work hours.
Job Description
As a Sales Associate, You will:
Liaise with the marketing team to generate leads and convert these leads into loyal clients. You're expected to set, meet/exceed sales targets.
Prepare, schedule and deliver engaging and effective product presentations.
Negotiate or renegotiate contracts with prospective and existing clients, as the case may be.
Recognise, establish and maintain good ongoing relationship with existing and relevant potential clients.
Generate, track, analyse and utilise data for, and from sales efforts.
Prepare and submit timely and useful reports to the Head of Sales.
Qualifications
Have knowledge and experience in B2B sales and working closely with product development, and marketing teams. It will be critical that you have skills to design and create content, especially compelling and memorable presentations.
Have background knowledge of healthcare systems and how they operate.
Have experience with sales of technical products where users are mostly not technologically savvy. You must be able to communicate product value effectively, in both written and oral formats, to key decision makers, irrespective of age, gender, knowledge / assimilation level.
Enjoy cross-functional, collaborative projects that involve several stakeholders.
Highly motivated and self-driven. Can work independently with little or no prompts.
Have deep empathy for entrepreneurs. You genuinely enjoy speaking often with ambitious business owners whose ideas about "best practice" may be a little outdated; and you take every opportunity to deeply understand their needs. You enjoy figuring out how to solve their problems and remove the bottlenecks impeding their growth.
Excited about revolutionizing an industry as set in its ways as the healthcare industry.
Enjoy digging into the numbers to glean quantitative insight. You pair this with informed intuition to guide your decisions.
Be adaptable and teachable, with good time management, research, networking and interpersonal skills.
Be able to coordinate with other teams and work with deadlines and targets.
Additional Information
Why we are Special:
We are a family team, because we are young and early in our journey, you will be joining a team of friends, as a friend. Our close-knit group makes it feel like a team sport, and not work.
We save lives. Our work at Lend an Arm has till date been directly responsible for saving over 1000 lives, directly responsible. So, that's exactly what you become when you join us, a lifesaver, literally.
Cool and Fun Activities / Hangouts because we take time out regularly to celebrate our wins, each person's win is our win, so you can bet we will be chilling together (virtually / physically) very often.
We are invested in your growth, and commit financially to helping you acquire job-skills, formal qualifications and certifications in your domain that will help you level up to the next phase.
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