Description
Responsibilities
Digital Strategy:
Develop and execute comprehensive digital marketing strategies to drive online traffic and engagement.
Stay abreast of industry trends and emerging digital platforms to keep the company at the forefront of digital marketing.
Content Creation and Management:
Create and manage engaging content across various digital channels, including website, social media, email, and blogs.
Collaborate with the design team to develop visually appealing and effective multimedia content.
SEO and SEM:
Implement SEO strategies to improve the company's search engine rankings and visibility.
Manage and optimize paid advertising campaigns, ensuring efficient use of budget and maximizing ROI.
Social Media Management:
Plan, create, and execute social media campaigns to increase brand awareness and engagement.
Monitor social media trends and implement strategies to grow the company's social media presence.
Email Marketing:
Design and execute targeted email marketing campaigns to nurture leads and maintain customer engagement.
Analyze email campaign performance and make data-driven recommendations for improvement.
Analytics and Reporting:
Utilize analytics tools to measure the performance of digital marketing efforts.
Prepare regular reports on key performance indicators (KPIs) and provide insights for optimization.
Conversion Rate Optimization (CRO):
Identify opportunities for website and landing page optimization to improve conversion rates.
Conduct A/B testing and implement changes to enhance user experience and drive conversions.
Digital Advertising:
Manage digital advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
Optimize ad targeting and creative elements to achieve campaign objectives.
Qualifications
Bachelor’s Degree in Marketing, Digital Marketing, or a related field.
2 - 3 years work experience.
The ideal candidate should have experience in social media, digital and field marketing.
Proven experience in digital marketing, with a strong portfolio of successful campaigns.
Proficient in using digital marketing tools and platforms, including Google Analytics, SEO tools, and social media management tools.
Strong understanding of SEO principles and best practices.
Excellent written and verbal communication skills.
Creative thinker with a strategic mindset and the ability to analyze data to inform decisions.
Familiarity with graphic design tools is a plus.
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