Description
Job Summary
The Ideal Candidate:
The Brand Manager has the responsibility for ensuring the achievement of the company’s market share, brand equity, gross margin, brand awareness and market penetration.
The Job
Ensure achievement of agreed sales volumes and gross margin on the product group.
Ensure achievement of planned market share, profitability, awareness, and penetration to sustain market leadership.
Ensure efficient deployment of agreed brands spend to achieve agreed level of profitability and brand equity.
Manage and motivate his team to increase their confidence level of vibrancy necessary to drive innovation.
Ensure the achievement of designated brand image and equity in the marketplace to sustain competitive superiority.
Ensure availability of agreed products and stock keeping units (SKUs) to avoid stock out and minimize faking of any pack sizes.
Qualifications
Candidates should possess a First Degree.
MBA Marketing will be an added advantage.
Experience:
Minimum of 5 years’ experience out of which 3 years should be in Brand Management
2 years must have been in Sales with responsibility for Channel Management
The Person Must:
Be data driven, proficient with Microsoft office suites and able to develop insights for data.
Be comfortable with traveling to different parts of the country.
Be organized to keep track of brand details.
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