Description
JOB SUMMARY:
This role responsibilities include analyzing consumer insights, crafting plans for our creative team and developing guidelines to promote our company across various channels and drive sales.
JOB RESPONSIBILITIES
Conduct competitive research to identify our strengths and weaknesses
Design promotional campaigns for new products and markets
Develop our social media strategy
Identifying potential partnership opportunities and collaboration areas
Conducting market research and competitor analysis for partnerships
Negotiating partnership agreements and contracts
Managing and nurturing partner relationships
Assess the performance of our advertising campaigns and events
Analyze market trends and identify new opportunities and challenges
Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
Brief our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)
Gather feedback from sales and analyze consumer behavior to define our company’s positioning
Briefing and collaborating with creative teams.
Leading ideation and brainstorming sessions.
Generate leads and build relationships planning and organizing daily work
Develop and implement territory action plan through comprehensive data analysis, and adjust sales techniques based on interactions and results in the field
Identifying customer preferences to determine new and fast selling products at different location
Finding leads and conducting the necessary follow-up to meet sales quotas.
Communicate with customers to understand their requirements and need
Offer solutions based on clients needs and capabilities
Other tasks as may be assigned
KEY PERFORMANCE INDICATORS
Conversion Rate
Brand awareness growth rate
Return on investment (ROI)
Sales Revenue
Sales Growth Rate
Net promoter score
Customer Lifetime Value
Cost per lead
Cost per conversion
Bounce rate
Followers growth rate
COMPETENCE REQUIREMENTS
Experience working stakeholders to find win-win solutions
Experienced/Skilled in Sales Partnership
Ability to communicate, present and influence credibly and effectively at all levels of the organization
Excellent knowledge of digital marketing
Excellent project management skills
Great presentation skills
Proficient with MS Office
Comfortable with handling data
Detail-oriented with a strong work ethic
Computer proficiency is critical.
An outgoing individual is an excellent fit for this opportunity.
Experience with SEO
Strong research skills
Experience working collaboratively with a creative department to conceive, create, and deliver outstanding creative communications products
Creative thinker with an innovative approach to problem-solving.
Ability to be flexible to handle multiple priorities.
QUALIFICATIONS & SPECIFICATION
Bachelor’s Degree in Business Administration, Mass Communication, Marketing or related fields
Prior experience in brand strategy, brand management, or marketing roles is preferred
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