Description
Job Number: 31304
Level: Experienced Professional
Appointment Type: Permanent
Reports to: Head of New Categories
Reporting Level: Middle Management
Geographic Scope: West and Central Africa Region
Details
BAT is evolving at pace - truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
Role Positioning and Objectives
The individual has to have a consistent track record of developing digital marketing strategies, implementing digital ecosystems and have experience in leading and developing people while working effectively within a robust and diverse team.
You will be leading innovative multi-channel end to end strategies for the constantly evolving digital ecosystem and working in a multifunctional team to build successful digital operations and setting important metrics for all digital touchpoints.
You’ll need to be experienced, driven agile, willing to challenge the status quo and easily switch between offering strategic leadership and day to day hands on operational excellence in a fast paced and changing environment. Your knowledge will craft the digital strategy, steer standard methodologies and build strategies to drive online traffic, conversion and retention.
Main Accountabilities
Develop, support and own the short and long-term digital strategy
Ensure full alignment of digital strategy with identified Business & Marketing objectives
Establish clear goals and targets for the company and the team
Ensure sustainability of the channel from a performance and financial standpoint
Collaborate with other functions & units to lead overall online presence of the company
Constantly thrive to develop new touch points and increase the reach of the digital channel, provide thought leadership and perspective for adoption where appropriate
Ensure detailed reporting of internal, external and competitors’ digital activities in order to identify trends and insights, and optimize spend and performance
Guide and support the entire team with the deployment of the strategy
Propose and implement approved technological roadmap to support the business strategy.
Identify and partner with the right agencies, technology suppliers and specialists to increase digital marketing results
Map portfolio of suppliers with the vital capabilities to deliver the objectives, according to BAT’s procurement & IT standards.
Plan, track and report on digital marketing budget aligned with current planning and reporting structure
Accountable for the delivery of the digital portfolio, guaranteeing accomplishment of goals, schedule, cost, resources, quality and alignment with global structures.
Effectively collaborate, drive accountability with Information and Digital Technology (IDT) Team and play a lead role in Digital cell to deliver digital roadmap. Delivering on Marketing and IDT critical metrics.
Effectively communicate status of the portfolio for top teams (i.e. Marketing and IT).
Regular review of agreed digital metrics including return on investment, suggesting improvements and seizing opportunities.
Pro-actively share knowledge and expertise, be the source of information and inspiration on the latest trends in the digital arena.
Engage and empower the marketing team to thrive in a fast pace environment
Coordinate performance, development and career of the team
Embed digital marketing as a new channel for the organization
Lead projects teams and makes sure they stay productive by taking project issues off of their hands (remove blockers and showstopper).
Experience, Skills and Knowledge
Bachelor's degree in Marketing and/or Information Technology or related field, NYSC Completed
7 years+ of demonstrable Digital Marketing and/or Digital IT leadership experience in roles of increasing complexity and accountability.
Strong understanding of key marketing principles: consumer centric and journey, user experience, target audience, media planning, etc.
Proven experience in designing & implementing direct to consumer digital marketing strategy including; e-commerce, database acquisition and management, CRM activation, content development, SEO, social media activation and digital paid media. As well as Mobile, ecommerce, Social, Web and UX technologies expertise
Previous experience in consumer goods or retail industries or digital agency is preferred
Managing suppliers and agencies and getting the best from them
Creative, able to work in a matrix fast paced environment and plan time accordingly
Ability to influence and gain on board effectively at all levels
Strong communication skills, both written and verbal. English is a requirement, French an asset.
Any professional certification in digital technologies (e.g. APIs, Cloud, etc.) and Agile Project Management (e.g. SCRUM, PMI, etc.) are desired.
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Job Number: 31305
Level: Experienced Professional
Appointment Type: Permanent
Reports to: Digital Marketing Manager
Reporting Level: Associate Manager
Geographic Scope: West and Central Africa Region
Details
BAT is evolving at pace - truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
Role Positioning and Objectives
The individual has to have a consistent track record in the design and implementation of the CRM and SEO strategy. The person should be adept at using CRM, SEO and analytics tools, Consumer journey design & operation of campaigns through email, SMS etc. for actual & future clients while working optimally within a robust and diverse team.
You will be working in a multifunctional team to build successful consumer journeys and achieve set CRM, SEO and Analytics critical metrics. Your knowledge will help the team adjust and deliver the digital strategy, steer standard methodologies, integrate 360-degree activation and drive online traffic conversion and retention.
What You Will Be Accountable For
Develop, support and lead the short and long-term CRM, SEO and Analytics strategy
Ensure full alignment with identified Business & Marketing objectives
Achieve the organization CRM, SEO and Analytics goals and targets
Implement and ensure sustainability of the channels from a performance and financial standpoint
Collaborate with Team members to lead overall online presence of the company
Constantly thrive to develop new touchpoints and increase the reach of the digital channel
Ensure detailed reporting of internal, external and competitors’ digital activities in order to identify trends and insights, and optimize spend and performance
Implement approved technological roadmap to support the business strategy.
Identify and partner with the right agencies, technology suppliers and specialists to increase digital marketing results
Plan, track and report on digital marketing budget aligned with current planning and reporting structure
Accountable for delivery of the CRM, SEO and Analytics suite in alignment with set critical metrics.
Regular review of agreed digital KPI’s including return on investment, suggesting improvements and seizing opportunities.
Pro-actively share knowledge and expertise, be the source of information and inspiration on the latest trends in the digital arena.
Ensure performance improvement and leadership development within team
Support the embedding digital marketing as a new channel for the organization and drive continuous improvement.
Essential Experience, Skills and Knowledge
Bachelor's degree in Marketing and/or Information Technology or related field, NYSC completed.
4 years+ of demonstrable CRM, SEO and Analytics experience in roles of growing accountability.
Good understanding of key marketing principles: consumer-centric and journey, user experience, target audience, return on investment etc.
Demonstrable experience in designing & implementing direct to consumer digital marketing strategy including; e-commerce, database acquisition and management, CRM activation, content development, SEO with Mobile, ecommerce, Web and UX technologies expertise
Handling suppliers and agencies and getting the best from them
Creative, able to work in a matrix fast-paced environment and plan time accordingly
Strong communication skills, both written and verbal. English is a requirement, French an asset.
Any professional certification in CRM, SEO and Analytics (e.g. DMI, Salesforce, Google Analytics, etc.) are desired.
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