Digital Marketing Officer at Quality Foods Africa

Description

Role Description


This is a full-time on-site role for a Digital Marketing Officer located in Lagos.

The Digital Marketing Officer will be responsible for conducting market research, digital marketing, and social media marketing.

They will also be responsible for supporting sales through marketing communication efforts, such as advertising and promotional programs.


Responsibilities


Create continuous engaging content and relate offline activities in an attractive manner

Develop and manage digital marketing campaigns

Oversee a digital media/social media strategy

Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion

Continually work on the Search Engine Optimization of the website(s)

Fix any errors or bugs in online content

Edit and post content (images, reels, videos, podcasts and audio content) to online sites

Create online banner adverts and oversee pay per click (PPC) ad management

Write copy for email marketing campaigns and other online campaigns

Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

Organize and Attend product launches and networking events


Qualifications


Market Research skills

Digital Marketing and Social Media Marketing skills

Communication skills with an emphasis on marketing communication

Sales support experience with direct experience in advertising and promotional programs

Excellent written and verbal communication skills

Experience with website analytics tools (e.g., Google Analytics)

Proficient in Microsoft Office and Adobe Creative Suite (Photoshop, Illustrator, InDesign)

Bachelor's degree in Marketing, Communications, Business Administration, or a related field

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