Description
About the job
A Social Media Expert will be responsible for developing and implementing social media strategies to enhance brand awareness, engage audiences, and drive traffic and conversions.
The candidate will be able to successfully leverage various social media platforms to create compelling content, manage online communities, and analyze performance metrics to optimize campaigns.
Responsibilities:
Social Media Strategy Development: Create and execute comprehensive social media strategies aligned with the organization's goals, target audience, and brand identity.
Content Creation and Curation: Develop high-quality, engaging content (including text, image, and video) for social media posts, ads, and campaigns that resonate with the target audience.
Platform Management: Manage and maintain the organization's presence on various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) by posting regular updates, responding to comments/messages, and monitoring trends.
Community Engagement: Foster and grow online communities by interacting with users, addressing inquiries and feedback, and cultivating brand advocates.
Campaign Management: Plan and execute social media advertising campaigns, including budget allocation, targeting, and performance tracking, to achieve specific marketing objectives (e.g., lead generation, brand awareness).
Analytics and Reporting: Monitor social media metrics (e.g., engagement, reach, conversions) using analytics tools to assess the performance of campaigns and derive actionable insights for optimization.
Stay Updated with Trends: Stay informed about the latest trends, best practices, and technologies in social media marketing to propose and implement innovative strategies.
Collaboration: Coordinate with internal teams (e.g., marketing, content, design) to ensure a cohesive approach across all digital channels.
Brand Advocacy: Act as a brand ambassador by promoting brand values and maintaining a positive brand image across social media platforms.
Pre-Requisites:
Bachelor's degree in Marketing, Communications, Business, or related field.
Proven experience in social media marketing, digital marketing, or a related role, preferably in a corporate or agency setting.
Portfolio of successful social media campaigns and projects.
Certification in social media marketing or related areas (e.g., Facebook Blueprint, Google Analytics) is a plus.
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