Description
Job Overview
As a Marketing Executive at Speedaf Express, you will play a pivotal role in establishing a robust brand presence and driving lead generation through strategic marketing initiatives.
You'll collaborate closely with cross-functional teams, contribute to campaign development, and create compelling content across various channels.
Your analytical skills will be crucial in monitoring campaign success and making data-driven recommendations for optimization.
Responsibilities:
Strategic Planning:
Develop and execute comprehensive B2B marketing strategies aligned with business goals.
Conduct market research to identify trends, opportunities, and challenges.
Campaign Development:
Lead the implementation of integrated marketing campaigns across digital, social media, and traditional channels
Collaborate with cross-functional teams for campaign alignment with product launches, events, and promotions.
Content Creation:
Collaborate on creating engaging content for websites, LinkedIn, social media, email newsletters, and other materials.
Ensure content aligns with the brand voice and messaging.
Digital Marketing:
Support digital marketing efforts, including social media management, paid advertising, and SEO.
Monitor and analyze digital campaign performance, providing insights for optimization.
Social Media Management:
Manage and enhance the company's social media presence.
Create, schedule, and monitor content while engaging with the audience.
Data-Driven Decision Making:
Utilize analytics tools to track marketing performance.
Make data-driven recommendations for campaign optimization.
Competitor Analysis:
Conduct competitive analysis to understand industry trends and identify areas for differentiation.
Develop strategies to position the brand effectively in the market.
Lead Generation:
Drive efforts that ultimately contribute to lead generation for the Sales team.
Collaboration:
Collaborate with cross-functional teams, including sales and product development, to align marketing activities with overall business goals.
Qualifications:
Bachelor's degree
Proven marketing experience, preferably in a similar role.
Strong written and verbal communication skills.
Familiarity with digital marketing tools and platforms.
Detail-oriented with strong organizational and project management skills.
Ability to work in a collaborative team environment.
Analytical mindset with the ability to interpret data and draw actionable insights.
Requirements:
Strong self-motivation for personal and professional growth.
Openness to sharing and learning with the team.
Ability to manage multiple projects and deadlines.
Good work attitude and ability to adapt to the Company’s work culture.
Ability to thrive in an outcome-driven and startup culture, and effectively manage multiple task.
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