Description
Job Profile
Oversee all marketing operations of the company as well as develop and implement Marketing and Brand strategies.
Job Description
Bring vision and marketing mindset that inspires the confidence and collaboration of the Brand and Marketing team members
Participate in the development of short-term and long-range plans and budgets based upon broad organization goals and objectives.
Understand the distinct products, market variances, geographical location etc and align strategies
Set the positioning, marketing tone and creative direction to build Wakanow’s brand
Identify, capture and capitalize on Wakanow’s key strengths, differentiators, and value propositions
Develop a plan of action that deploys appropriate marketing tactics to create and leverage opportunities, motivate prospective clients and generate new business
Build a creative, cost-effective plan to increase brand awareness with the right prospect, influencer and client audiences in each market
Draw upon a strategic mix of cost-effective options to create a regular rhythm of compelling, clear, consistent content and authentic communication with all target audiences across website, social media, traditional media, event, collateral, and sales proposal platforms
Collaboratively develop a thought leadership and strategic relations plan that leverages Wakanow’s unique value propositions to create real and perceived value for clients, prospects, influencers and media outlets
Define and track progress against success metrics for marketing and business development programs
Formulate and implement business plans, tactics and strategies to capitalize on business growth opportunities.
Provide efficient, effective operations to meet short-term objectives and ensure long term growth and success
Shape sales process and marketing initiatives with well-defined target markets, appropriate segmentation and specific target profiles
Introduce and lead firm-wide adoption of a disciplined approach to managing the sales pipeline and client cultivation processes, working with associates to understand the various stages, needs/desires at each stage, and how to help move a prospect along their decision-making journey
Secure brand loyalty and trust by seeking and consistently delivering on the company’s brand promise and experience
Requirements
Strategic Planning & Management
Business Development
Commercial Awareness
Client management
Marketing Analysis
Leadership skills
Good oral and written communication skills
Strong influencing skills
Relationship management
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