Description
DUTIES & RESPONSIBILITIES
Support development of Digital Marketing strategy
Own marketing efforts across digital channels from planning through design, execution and monitoring to deliver marketing and business unit objectives
Subject Matter Expert (SME) for all engagement with campaign management vendors
Direct strategy for campaign targeting for all digital channels (web, email, display, mobile, search, social etc.)
Obtain appropriate approvals throughout the campaign development process including concept, creative execution, and compliance.
Work with Content Development team and external agencies to develop digital campaign contents
Brief external agencies including creative, digital and media planning agencies to deliver campaign activity against brief
Oversee campaign execution and manage performance against agreed campaign activity
Carry out post campaign analysis to report KPIs and distribute learning for future campaigns
Develop social media strategy and implement social media plan/initiatives
Subject Matter Expert (SME) for all engagement with social media vendors
Work with the Strategic Planning Lead to develop social media KPIs & Metrics
Develop and manage guidelines for social strategies for FirstBank’s products
Coordinate activities of the Social Media Officers / Army
Leverage social listening to protect FirstBank brand and leverage listening insights on brand perception and customer characteristics and preferences to inform overall customer experience
Oversee development of social media messaging calendars and monitor calendar execution
Monitor social media performance and develop action plan for continuous improvement.
JOB REQUIREMENTS
Education
Graduate degree in Marketing, Social Sciences and/or Information Technology or related discipline
Professional Diploma in Digital Marketing will be an added advantage or the relevant
Experience
7+ years’ experience in marketing communications with at least 3 years’ experience in digital marketing, brand advertising and/or consumer goods marketing. Experience in financial services, product management and investment banking/asset management will be an added advantage
Work experience in a Digital Lab, FCMG, TeleComs industry will be an added advantage.
Related search
