Description
Job Description:
We are seeking a highly motivated and experienced Product Marketing Manager to join our team.
As the Marketing Manager, you will play a pivotal role in developing and executing innovative marketing strategies for the Pharmarun brand, products and services.
You will collaborate with a talented cross-functional team to drive product awareness,engagement, and growth.
Key Responsibilities:
Market Analysis: Conduct market research and analysis to identify opportunities, trends, and competitive landscape in the pharmaceutical supply chain sector.
Product Positioning: Develop and refine product positioning and messaging that resonates with target audiences.
Go-to-Market Strategy: Create and execute go-to-market strategies for new product launches and updates.
Content Development: Collaborate with content creators to develop compelling marketing materials, including presentations, collateral, and digital content.
Campaign Management: Plan and execute marketing campaigns across various channels, including digital, social media, and traditional marketing.
Cross-Functional Collaboration: Work closely with sales, product development, and customer support teams to ensure alignment and success.
Customer Insights: Gather and leverage customer insights to enhance product features and user experience.
Analytics and Reporting: Monitor and analyze marketing performance metrics, making data-driven decisions to optimize strategies.
Qualifications:
Bachelor's degree in Marketing, Business or Proven experience in product marketing and community penetration.
Strong analytical skills and ability to interpret data to drive decisions using Google analytics, metabase, Trello, Meta amongst others.
Excellent communication and presentation skills.
Creative thinker with a passion for innovation.
Online and offline marketing
Growth mindset
Community-led marketing approach
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