E-Commerce Digital Marketer at Zkteco Biometric Limited

Description

Job Description


Coordinate and facilitate online sales and website development.

Generate and update website content (products, content, promotions)

Update keywords per SKU (Stock Keeping Unit)

Coordinate and facilitate end to end online sales for delivery and payment

Build traffic and sales via the website

Plan, define and implement website changes and functional improvements

Maintain and update the online marketing plan for the website

Monitor key performance indicators on the website and develop plans to improve them.

Monitor inbound product inventory on purchase orders to coordinate timely delivery to the customer

Research, evaluate, identify, and lead the development of new product features and promotional programs to grow overall eCommerce revenue

Managing digital advertising including Google Analytics, adwords, retargeting, Facebook, Instagram, YouTube, and other media partners

Meeting customers expectations by recommending changes to product or services and websites

Update product information and content on the website

Work with Team to create images, promotions etc. for display on the website

Prepare reports and analyze conversion numbers

Other duties as may be assigned by Line manager/HOD


Educational Qualification and Experience


First Degree from a reputable higher institution

Experience (Number of Relevant Years):

Minimum 3 years experience in managing B2C eCommerce merchant websites, such as Konga, Jumia etc.

1+ years hands-on experience implementing Google Analytics, SEO and SEM/Marketing

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