Description
Job Description
We seek an experienced and strategic-minded individual to join our team as the Head of Publicity, Awareness, and Marketing. In this key role, you will be responsible for developing and executing comprehensive marketing strategies to enhance brand visibility, drive customer engagement, and support the overall growth objectives of our client.
Key Responsibilities
Strategic Planning:
Develop and implement a cohesive marketing strategy aligned with the company's business goals and objectives.
Identify target markets and customer segments to tailor marketing efforts effectively.
Publicity and brand awareness:
Build and manage relationships with media outlets, influencers, and industry partners.
Devise and execute publicity campaigns to enhance brand visibility and maintain a positive public image.
Monitor industry trends and competitor activities to stay ahead in the market.
Digital Marketing:
Oversee the creation and execution of digital marketing campaigns, including social media, content marketing, email, and online advertising.
Utilize data analytics to measure and optimize the effectiveness of digital marketing efforts.
Content Development:
Lead the development of compelling and engaging content across various channels, including blogs, whitepapers, videos, and social media.
Ensure that content aligns with the brand voice and resonates with the target audience.
Event Management:
Plan and coordinate participation in industry events, conferences, and tradeshows to maximize brand exposure.
Explore opportunities for hosting company-sponsored events and webinars.
Market Research:
Conduct market research to identify opportunities, evaluate market trends, and provide insights for product positioning.
Use customer feedback and data analysis to refine marketing strategies.
Team Leadership:
Build and lead a high-performing marketing team, providing mentorship, guidance, and professional development.
Foster a collaborative and innovative work environment that encourages creativity and initiative.
Budget Management:
Develop and manage the marketing budget, ensuring effective allocation of resources to achieve maximum ROI.
Track and report on key performance indicators (KPIs) to measure the success of marketing initiatives.
Qualifications, Knowledge, Skills, and Experience
Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field; a Master’s degree is a plus.
Proven experience (6+ years) in a senior marketing role, preferably within the technology industry.
Demonstrated success in developing and executing integrated marketing strategies.
In-depth knowledge and strong understanding of digital marketing, creative flair, content development, brand and publicity.
Excellent leadership and team management skills.
Exceptional communication and interpersonal skills. Ability to thrive in a fast-paced, dynamic
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