Senior Marketing and Communications Officer at CFAO

Description

Role Description

This is a full-time on-site role located in Lagos for a Senior Marketing Communications Specialist, responsible for strategizing and developing marketing communication plans, creating press releases, handling public relations, strategic communications, and executing marketing campaigns. The candidate will work with cross-functional teams to develop and implement marketing initiatives, measure and analyze the success of campaigns, and communicate the results with stakeholders.


Develop engaging and informative content for various marketing channels, including websites, social media, email campaigns, and print materials.

Write and edit persuasive copy for advertisements, product descriptions, blog posts, and press releases or vet content developed from agencies

Collaborate with design teams to create visually appealing graphics, videos, and other multimedia content.

Assist in the development and execution of comprehensive marketing plans that align with company objectives and target audiences.

Coordinate and manage marketing campaigns, ensuring timely and accurate execution across multiple platforms.

Monitor campaign performance and analyse data to make informed adjustments and optimizations.

Manage and maintain social media accounts, posting relevant content, engaging with followers, and monitoring trends.

Plan and execute email marketing campaigns to nurture leads and engage existing customers.

Monitor website performance, update content, and optimise user experience to drive traffic and conversions.

Prepare and forward briefs on day-to-day marketing needs (example flyers, posters, social media banners)

Monitoring and ensuring corporate identity is well implemented: email signatures, call card templates, flags etc.

Conduct market research to identify industry trends, customer preferences, and competitive landscape.

Analyze consumer behavior and feedback to refine marketing strategies and improve customer engagement

Assist in planning and executing promotional events, trade shows, and product launches

Prepare weekly, monthly and quarterly reports on marketing activities

Assess effectiveness and results of marketing programs such as social media, PR, and advertising against core KPIs (sales, leads, and traffic)

Adhere strictly to company’s compliance policies and standard business relationship ethics in ensuring all merchandising items are produced according to manufacturer’s guidelines

Always implement KAIZEN principles


Qualifications


Marketing Communications and Strategic Communications skills

Experience in creating press releases and executing marketing campaigns

Familiarity with communication technology and media channels

Excellent verbal and written communication skills

Strong project management and multitasking skills

Ability to collaborate with cross-functional teams and work in a fast-paced environment

Bachelor's degree in Marketing, Communications, or related field

Experience in the automobile industry is a plus

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