Description
Purpose of the Job
The Accounts Manager will maintain and grow the business and client base, build and maintain relationships with existing and potential clients, develop strategic solutions, and focus on growing and developing existing clients.
Deliverables Expected
Key Results:
Maintain Strategic Leadership within Key Accounts
Develop and implement marketing strategies
Interact with key decision makers
Provide annual plan for increasing share of wallet
Develop a deep understanding of the client's priorities
Develop and implement effective account strategies
Maintain knowledge of competing products/services
Maintain data and information relevant to key accounts
Maintain good public relations with current and prospective customers
Ensure profitable sales volume and strategic objectives are met
Co-ordinate with relevant teams for excellent service delivery
Collaborate with Customer Care and Resource Management teams
Define project scope and work on project specifications
Identify and develop target list of vertical markets
Understand business objectives, challenges, and opportunities
Prepare pricing documentation for products/services
Develop cross-selling relationships within assigned accounts
Collate and manage industry data for analytics
Provide necessary sales reports, budgets, and market analysis
Drive business opportunities and lead database analysis
Drive the understanding of customer needs
Provide support to account teams and work with internal departments
Maintain and develop prospective client and stakeholder network
Develop integrated marketing strategies and tactical plans
Generate and drive insight for internal and client audiences
Enable customers to meet corporate goals and revenue targets
Understand and lead the client's account planning cycle
Grow and develop existing framework accounts
Provide strategic CSR thought leadership
Influence cross-functional internal partners
Represent the business at conferences and exhibitions
Accurate reporting of relevant market information
Drive and participate in meetings and contribute ideas
Understand industry trends and conduct competitor analysis
Drive business engagements and high-level meetings
Drive revenue opportunities within each client's portfolio
Research customer wants and needs and provide solutions
Conceive, organize, and implement sales strategies
Ensure financial strategies are aligned with client objectives
Handle client inquiries and resolve complaints effectively
Build and maintain productive business relationships
Achieve budget targets for specific accounts
Deliver new business growth and maximize revenue generation
Maintain knowledge of new products and services
Consistently achieve sales targets and revenue goals
Lead new business pitches and on-board new clients
Convert leads and obtain necessary documentation
Ensure regular follow-up and customer satisfaction
Comply with regulatory policies and control procedures
Achieve performance targets and identify business opportunities
Key competencies Educational Qualifications & Functional Skills:
Bachelor's degree in Sales, Business Management, Communications, Marketing, Customer Relationship Management, Business Administration, or related field (2.2/Upper Credit)
Ability to penetrate accounts and meet with stakeholders
Strong analytical and problem-solving skills
Excellent research, PowerPoint, and Excel capabilities
Impeccable analytical and business judgment
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