Description
Job Summary
This role involves creating engaging and informative content for various digital platforms, optimizing content for search engines, conducting keyword research, and analyzing website performance.
The Content Creator/SEO Specialist should have a strong understanding of content creation, SEO best practices, and the ability to analyze and optimize content for maximum visibility in search engines.
Skills, Qualifications And Requirements
Bachelor's degree in Marketing, Communications, Journalism, or related field
Proven experience (minimum 3 years) in content creation and SEO, preferably in a corporate or agency setting
Strong writing skills with the ability to create high-quality content that is engaging, informative, and optimized for search engines
Knowledge of SEO best practices, including keyword research, on-page and off-page optimization, and technical SEO
Familiarity with SEO tools, such as Google Analytics, Google Search Console, and SEO keyword research tools
Understanding of website analytics and ability to analyze data to make data-driven decisions
Experience with content management systems (CMS) and basic HTML
Excellent communication skills, both written and verbal
Ability to work independently and collaboratively in a fast-paced environment
Strong time management and organizational skills to manage multiple projects and meet deadlines
Familiarity with IT consulting industry and related technologies is a plus
Responsibilities
Develop a content strategy and conforms and set out to achieve company goals
Research and come-up with creative content that can enhance the effectiveness of Data2Bots online content
Plan, design, create, and publish relevant content based on company's objectives and user needs, with focus on usability as well as eye-catching graphics and words
Create high-quality, engaging, and informative content for various digital platforms, including blogs, website pages, video creation on social media, and other marketing materials
Conduct keyword research to identify relevant keywords and topics for content creation
Optimize content for search engines, including on-page and off-page optimization techniques
Monitor and analyze website performance using SEO tools and provide recommendations for optimization
Collaborate with the marketing team to develop and implement SEO strategies to drive organic traffic and improve search engine rankings
Stay up-to-date with SEO best practices, industry trends, and search engine algorithm changes
Conduct competitor analysis and research to identify opportunities for content optimization and improvement
Collaborate with internal stakeholders, including subject-matter experts and the marketing team, to gather input and insights for content creation
Proofread and edit content for accuracy, grammar, and adherence to brand guidelines
Provide regular reports and updates on SEO performance and content metrics to the marketing team and senior management
Any other responsibilities may be assigned
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