Description
You will tell inspiring stories and will become an expert on the needs, motivations, and challenges of Digital Marketing Skill Institute’s audiences. You will connect deeply with our audience; turning them into loyal readers of our content, as well as long-term customers.
You will share our passion for skills-based training while staying abreast of industry news in the SEO/Digital Marketing space. You will work closely with the wider marketing team to create best-in-class content that drives both engagement and conversions.
As a role that focuses on managing the company’s content in other to drive both engagement and conversions, we expect to see the following duties and responsibilities as highlighted below:
Your duties will include but are not limited to the following:
Planning content marketing strategies and establishing short-term goals
Writing clear and persuasive copy for Editorial style, landing pages, blogs and thought-leadership pieces, copy for company divisions, products, and other teams.
Developing, document, and ensuring copy standards for official company voice and tone.
Undertaking content marketing actions to achieve business targets
Collaborating with design and content writing teams to produce high-quality content
Developing an editorial calendar
Ensuring deadlines are met.
Delivering engaging content regularly
Proofreading, editing, and improving the content
Optimizing written content while respecting SEO and Google Analytics
Analyzing and enhancing web traffic by using metrics
Sharing different types of content through various channels
Ensuring a substantial and continual web presence
Receiving customer feedback
Generating new ideas to magnify customer engagement
Requirements:
Bachelors in Marketing, Business Administration and Related Courses
1-3 hands-on experience as a Content and SEO Specialist
Knowledge of web publishing requirements.
Worked on a target-based role and meet up with deadlines
Profound familiarity with various social media platform
Ability to identify and track relevant KPIs
Hands-on experience with SEO and web traffic metrics
Excellent knowledge in Microsoft office: Word, Excel, PowerPoint, etc.
Excellent writing skills,
Excellent interpersonal and presentations skills
Hands on experience with email marketing
Ability to interpret website traffic
Knowledge of online marketing
Attention to detail, critical-thinker and problem-solver
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