Description
Job Description
Coordinate with experience strategy team and design all individual projects and develop effective brand strategy for all design architecture.
Analyze all brand concepts and prepare both visual and written description for same on regular basis.
Staying up-to-date on consumer research and market trends.
Analyzing research, data and trends.
Organize and participate in all meetings with clients and design content for all brands and administer all projects in various segments.
Collaborate with various team members and monitor and ensure compliance to service objectives and provide required education for all brands.
Generate various brand publicity exercises, organize conferences and seminars for various organization.
Develop and maintain contacts with various media personnel and determine appropriate media for brand promotion.
Assist to promote all brands with help of various social networking sites and associate e-content tools and maintain awareness for all campaigns and design all PR plans and proposals.
Participate and recommend various brand awareness activities for organization and implement all marketing strategies for all brands and implement all programs as per requirement.
Analyze and ensure optimal utilization of all resources for client campaigns.
Implement all projects for all clients and project managers and ensure achievement of all marketing targets on multiple platforms.
Briefing and collaborating with creative teams.
Leading ideation and brainstorming sessions.
Develop custom brand management plans for each product and submit updated summaries on brand exposure to management each month
Assist in the design of retail packaging as well as the creation of in-store marketing displays
Skills / Job Requirements
Bachelor's degree in Marketing, Advertising, Business, Economics, Design or related experience
1-2 years’ experience
Collaborator, communicator and influencer
Strategic and structured thinker
Biased toward action and results
Brand management experience preferred.
Excellent time management and project management skills
Creative and compelling storyteller.
Strong research skills.
Strategic thinker.
Excellent presentation skills.
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Unit: Marketing Operations
Line Manager: Head Marketing Operation
Core Responsibility
The Marketing Operations Manager must have the capability and experience to lead and own day-to-day activities in relation to concept,event and brand activations.
The role is mainly responsible for strategy,flawless execution, budget, timeline management, client management, event & brand activation activities.
Job Duties
Event strategy: work with internal client in development of event strategy. Set event objectives, success measures and detailed action plans to support overall marketing strategy.
Event execution and monitoring: manage event organizers / third parties in strategy and execution of event & brand activation projects. Ensure each event details are optimized without reducing brand consistency and risking timely delivery.
Budget: ensure efficiency or event related budget through detailed cost review and effective negotiation. Maximize event ROI without jeopardizing quality of output.
Timeline: supervise event organizers / third parties and work with internal creative team and relevant internal stakeholders / teams (e.g product marketing, business intelligence, management) in ensuring timely delivery of each project / content output. Asses and detect early signs of agency misalignment, potential problems and take lead / action to ensure minimum deviation from initial plan.
Metrics:
Define and evaluate key business metrics and understand what moves them and why.
Develop dashboards and dynamic reporting interfaces to present marketing information and KPIs to internal stakeholders, based on individual needs.
Visualization: Use data tools to design actionable and insightful reporting.
Business Insight:
Commission analytical requests and translate digital data into market insights.
Make recommendations on areas such as viability of an idea, potential to market of a product and market trends for current/similar products.
Translate data and analytical insights into easy to understand insights which have a tangible business impact.
Stakeholder Management:
External stakeholders: create collaborative environment by building relationship, understanding and motivating external parties in delivering projects at the same time able to drive and take firm stand to external parties when necessary.
Internal stakeholders: effectively communicate project updates (in detail when necessary) such as creative development / production process and gather feedback and input from relevant stakeholders.
Assist management in making strategic decision by providing expertise and knowledge based on data and experience.
Ensure Internal process are strictly adhered by self and team members(ERP usage, Code of Conduct, Use of Mcps,Checklist etc)
Demonstrate maturity in the management of executive stakeholders and clients, always exceeding expectation set for continuous improvement.
Key Performance Indicators/ Performance Goals:
Number of complaints per month
Prompt to deadlines
Propose close out with client
No of new innovations within the quarter
Meet up with quarterly achievement
Response Time to clients
Business Insight and Reporting
Budgeting.
Qualifications (Experience and Personality Traits)
BSc / BA in Marketing, Communications or relevant
Minimum 3- 5 years experience in a managerial role in event & brand activation (venue management, production and activation) production. Preferably as event & brand activation industry with experience supervising in-mall and exhibitions.
Technical expertise regarding data models, database design development, data mining and segmentation techniques.
Strong knowledge of and experience with reporting solutions (Power BI, Qlikview etc.), databases (SQL etc.)
Knowledge of statistics and experience using statistical packages for analyzing datasets (Excel, SPSS, SAS etc.)
Knowledgeable in details of event cost components (venue, production and activation) and experienced in effective negotiation with external parties.
Experience in supervising a team, able to develop and provide clear direction to junior team members and external parties. Understanding of brand is a must, able to follow the brand guideline and ensure correct brand implementation to event materials.
Good business sense, quick in understanding / dealing with complex business on-ground situation and provide recommendations if not take decisions that are likely to lead to good outcome.
Able to review event-related creative outputs (e.g booth, merchandising design) with high attention to detail and provide clear feedback that is likely to lead to improve aesthetics quality of output without adversely impacting functionality and budget. Good visual communication fundamental and design intuition is a plus
Multitasking, self-driven, able to juggle multiple projects and other responsibilities and at the same time able to clearly prioritize / effectively delegate tasks.
APCON Certifications / Master's Degree preferably.
Skills Set:
Market Knowledge
Financial planning & strategy
Customer Service
Strong leadership and people management skills
Strong strategic skills with ability to translate strategy into tactics
Strong financial analysis ability.
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