Description
Requisition ID: R041652
Location:
Ikorodu Road, Lagos
Job Details
Kantar, backed by Bain Capital, is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 25,000 people help the world’s leading organisations succeed and grow.
Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. It is the only market research platform with solutions that have been independently validated to predict sales and brand growth. We are committed to helping our clients unlock powerful insights through our verified audiences, intuitive self-serve dashboards and expert consulting - in over 50 countries.
The platform powers both a core storefront and portfolio of self-serve and serviced agile solutions (Kantar Marketplace), plus client-specific versions of the platform and portfolio (Kantar Marketplace Enterprise). These Enterprise versions of the platform sit on a spectrum from simple rebranding and adaptations of our core solutions to a bespoke configuration of the full platform with a mix of Kantar assets and solutions, plus client-specific solutions developed by Kantar.
Our ‘audacious goal’ is that by 2022 Kantar Marketplace will be the leading automated research & insights platform, generating incremental revenues for Kantar in excess of $100M at industry leading profit margins.
Role Description
An exciting and entrepreneurial opportunity to drive revenue and profit growth for Kantar Marketplace (KMP) in Nigeria.
The Business Development role will be responsible for driving the client penetration and revenue of Kantar Marketplace in close collaboration with Business Development and Client teams throughout Kantar.
Key Responsibilities
Key Responsibilities will include:
Dedicated to driving sales the KMP platform, across all solutions available.
Significantly grow Kantar Marketplace business in Nigeria, building long-term strategic relationships with existing and new customers.
Collaborative seller, working closely with the Business Development teams, Domain Leads, Client Leads, Regional Leads and Practice areas across Kantar.
Create and execute against a business plan targeting based clients that would benefit from Kantar Marketplace’s unique platform.
Actively scope out new business opportunities through your established network, analysis of data, and existing knowledge of the market research landscape.
Pitch the broader Kantar Marketplace vision and narrative articulating compelling value propositions around our offer.
Lead client conversations and platform demonstrations on the transformative potential of Kantar Marketplace Platform focusing on unique selling propositions with a keen eye toward competitors.
Work closely with Kantar Marketplace Client Support Team to regularly monitor and quickly follow-up with leads obtained through the Kantar Marketplace storefront and respond quickly to new business enquiries.
Be accountable for revenue goals, managing the resources responsible for the business development process, from prospecting to qualification to closing, in order to generate new and existing sales revenue.
Drive year over year growth across new and established clients.
Provide weekly, quarterly and annual updates to the Managing Director, Insights and other stakeholders.
Drive and employ a self-serve, platform based selling strategy
Identify and drive Domain +1 opportunities
Handle in-depth knowledge of products and technologies, competitors, and market conditions.
Work within a matrix structure to harness the capabilities of the team including Domain and Solution experts to win.
Work in close relationship with local Kantar Marketplace Champion whose role it is to drive the overall Kantar Marketplace vision in the market.
Key Outcomes:
Achievement of revenue and profitability targets.
Identify and drive Domain Plus 1 as well as increased sales of self-serve opportunities
Strong pipeline of prospects for new and established clients for driving year over year growth.
Build professional intimacy with clients to enable deep professional trusted advisor relationships, i.e. to the extent client partner is first port of call for strategic opinions and advice.
Role Requirements
Possess a commercial mind set / business orientation along with gravitas, and relationship-building skills needed to build rapport and influence senior internal and external stakeholders.
5+ years’ experience selling technology-driven market research solutions across various client vertical, and ideally within one or more of Kantar’s areas of expertise (creative testing, media measurement, product innovation, brand tracking, etc.)
Ability to establish strong cross-functional relationships; influence and inspire others; strategic thinking; effective presentation skills and organizational agility.
Capacity to collaborate effectively with dispersed and multi-party teams & working within a matrix structure to harness capabilities of the team and craft a winning proposal/solution
Proven ability to identify, build and secure strategic and profitable business relationships.
Ability to interface directly with clients with good presentation skills and ability to command a presence with clients and team members.
Proficiency selling technology, market research solutions or marketing technology across various client verticals and within one or more of our domain areas of expertise.
A desire to win.
Ability to work at a fast pace, true self-starter mentality.
Strategic-thinker who systematically solves problems and hypothesizes possible customer pain points, expectations and implicit needs. Brainstorms with team members to devise solutions to solve complex deal challenges.
Able to tailor communication to the customers need with authority; effectively delivers presentations and has strong verbal and written communications skills.
Current client networking relationships/rolodex of contacts.
Ability to identify the right customer stakeholders and builds rapport/establishes credibility to build consensus for deals.
go to method of application »
Job ID: R037937
Location:
Ikorodu Road, Lagos
Job Details
Kantar, backed by Bain Capital, is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 25,000 people help the world’s leading organisations succeed and grow.
Our insights colleagues are experts in human understanding. With expertise covering brand, innovation, creative, media, commerce and customer experience, they help clients define what brands should stand for, how to disrupt and renew their offer, how to connect with audiences and how to win with consumers and customers.
Role Description
Seeking an individual who will take responsibility for the design, execution and delivery of quantitative research projects (both adhoc and tracking) from taking a brief to presenting results. In collaboration with the Account Manager or Business Manager, the incumbent will build existing business and client relationships and contribute to the development of junior team members.
Project planning and Management: prioritise project requirements and delivery, determine tasks and actions for exec team, allocate resources effectively, schedule and meet deadlines, brief support services, manage and evaluate project progress. Supervise the work of junior team members on project preparation, execution and completion.
Project design: provide sound research recommendations, apply appropriate research methodology and recommend appropriate Kantar
Project planning and Management: prioritise project requirements and delivery, determine tasks and actions for exec team, allocate resources effectively, schedule and meet deadlines, brief support services, manage and evaluate project progress. Supervise the work of junior team members on project preparation, execution and completion.
Project design: provide sound research recommendations, apply appropriate research methodology and recommend appropriate products.
Project output: provides sound guidance on analysis techniques, provide sound guidance on “finding the story”, finalise and ensure strategic content of conclusions and recommendations, always adding value to research results
Client Management: acquire relevant client background knowledge, must have a very clear understanding of client business, relationship building, meet deadlines, manage general client expectations, responsible for liaising with client on all aspects of the study, from briefing to presentation on a project basis.
Team mentoring and training: Identify skills gaps and growth potential of team members, involve execs and juniors in planning and design of project, provide on the job training. Provide feedback to junior team members on challenges and successes
Quality control: sets standards of excellence, ensures high quality through thorough checking procedures, conduct detailed checks of proposals, questionnaires, discussion guides, presentations
Presentation: required to present both qual and quant studies to the marketing and research teams
Analysis: must be comfortable working on qualitative & quantitative projects
General: required to write proposals, design questionnaires, discussion guides, put together presentations with minimal input from seniors
New business: responsible for managing new business of existing clients where relationships sit with the senior executives.
Role Requirements
Completed tertiary education - Degree in Marketing, Arts, Humanities amongst others (preferably Hons)
Minimum of 3 - 5 years work experience in the research industry
Research acumen
Analytical ability with proven numeracy skills
Computer literacy – proficiency on all MS Office packages
Business writing skills
Presentation skills
Basic commercial skills (cost and time management)
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Requisition ID: R040681
Job Details
In this role you will:
Be in charge of a Tech Company account at Sub Saharan Africa level, covering Nigeria, Kenya and South Africa
Actively manages the client base to ensure profitable growth across existing and new clients
Identify and pursues opportunities to grow existing client business, revenue and profitability
Translate clients’ needs and interpret them into solution
Design appropriate research solutions to drive meaningful insight for clients’ needs and their business
Review account and project profitability to maximize financial performance across the business
Manage line reports, giving ongoing feedback, conducting catch-ups and annual appraisals
Ensure insights are translated into engaging stories with clear and concise implications that will help clients make better marketing decisions.
Key Outputs
Business Leadership: Contribute to the strategic growth of Kantar Nigeria as part of the Nigeria Leadership Team
Business Development: Actively manage the client base to ensure profitable growth across existing and new clients, build strong relationships with clients and pursue opportunities to grow our business
Client Management & Consulting: Deliver effective advice and consultancy for our clients
Analysis & Research Expertise: Design appropriate research solutions to drive meaningful insight for our clients’ needs and their business, ensure all deliverables meet client needs and generate strong insight and impact for our clients.
People Management: Maximize individual and team performance and efficiency thorough effectively people management, plays an active role in recruitment and lead performance management process.
Capabilities
Master's Degree in Market Research, Marketing, Statistics, Business, Economic or Social Sciences
10 years of relevant research, brand, media or communications experience with direct involvement in analysis of market research
Sound knowledge of the research process
Proven track experience in client management & business development
People management experience with direct line report responsibilities.
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