Description
What you will be doing:
SEO Strategy Development: Develop and implement comprehensive SEO strategies to improve the organic visibility and search engine rankings for Jumia's English-speaking websites.
Keyword Research and Analysis: Conduct in-depth keyword research to identify relevant and high-traffic keywords for content optimization.
On-Page Optimization: Optimize website content, meta tags, and other on-page elements to enhance search engine ranking.
Off-Page Optimization: Develop and manage off-page SEO strategies, including link-building, to increase domain authority and backlink profile.
Technical SEO: Audit and address technical issues affecting website performance and user experience, such as site speed, mobile-friendliness, and schema markup.
Content Development: Collaborate with campaign managers to develop high-quality and SEO-friendly content that aligns with keyword strategy and user intent.
Monitoring and Reporting: Track, analyze, and report on website performance using SEO tools and analytics platforms. Generate regular reports to showcase progress and identify areas for improvement.
Competitive Analysis: Stay updated on industry trends and competitor strategies to ensure Jumia's SEO efforts remain competitive.
Collaboration: Work closely with cross-functional teams, including marketing, product development, and web development, to ensure SEO best practices are integrated into all aspects of the website.
What we are looking for:
Bachelor's degree in marketing, digital marketing, or a related field.
Proven experience as an SEO Manager, preferably in the e-commerce sector.
Deep understanding of search engine algorithms and SEO best practices.
Proficiency in SEO tools and analytics platforms such as Google Analytics, Google Search Console, SEMrush, ScreamingFrog etc.
Strong analytical and problem-solving skills.
Excellent communication and collaboration skills.
Familiarity with e-commerce platforms and technologies.
Knowledge of the Nigerian market and e-commerce landscape is a plus.
Professional certifications in SEO and digital marketing are desirable.
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