Description
Location:
Yaba, Lagos
Sector: Consumer Finance
Career Level: Grade 7, Associate 1
Reports To: GM, Brand Strategy & Marketing
About The Role
We are in search of a strategic, creative and result driven digital marketer. As a Digital Marketing Associate at Paga, you will be charged with the responsibility of growing the company’s consumer base through digital marketing. The work you do will solve a clearly scoped problem-space with defined KPIs and you will continuously seek improvements in performance and quality.
You will be responsible for developing growth centered strategies, covering our B2B and B2C product and service offerings. You will also be charged with managing digital campaigns from start to finish; budgeting, media buying, vendor management, reporting, and collaborating with the Product Management team to execute on performance driven campaigns. You will also regularly align with internal stakeholders such as central design teams, growth, commercial, and legal to mention a few.
Our ideal candidate is someone with substantial working experience in app marketing, data analysis, performance marketing, SEO, data analytics, media buying, email marketing, campaign management, content marketing and social media marketing.
Primary Responsibilities
Grow Paga’s customer base, particularly through robust app marketing.
Improve customer activity and retention through strategic and data driven digital campaigns.
Analyse digital/consumer data to draw key recommendations around product optimization (USSD, web and app).
Collaborate with the product team to execute on performance driven campaigns.
Prepare accurate and insightful reports on all digital campaigns.
Set up A/B testing with reporting and optimize performance based on findings.
Run and monitor marketing initiatives such as email campaigns, newsletters and paid media.
Lead our content marketing effort and ensure content aligns with current company priorities with quarterly content updates.
Own email nurture programs, including strategy, content, and execution.
Contact and partner with relevant 3rd party ad suppliers to boost digital campaigns.
Drive traffic to Paga’s website and optimize for lead generation and conversions.
Create and manage social media marketing strategies while improving the brand’s social presence.
Develop and implement SEO and PPC strategies.
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Monitor performance metrics to ensure KPIs are met.
Manage creative agency to develop assets required for digital marketing.
Identify audience segments and work with consumer marketing lead to segment and aid in CRM record updates.
Work with Head of Marketing to coordinate on tracking, reporting and analysis.
Work with brand & central teams to update and create best-in-class templates.
Knowledge and Skill Requirements
Bachelor’s degree with a minimum of 2:1 in relevant field, digital certifications will be an advantage.
A minimum of 5 years’ experience in a digital marketing or product/growth marketing.
Excellent written and oral communication skills.
Must be able to work in a high-velocity, high performance environment.
A rudimentary understanding of Financial services, particularly Money Transfer and Mobile commerce.
Creative thinking and innovative approach to solving challenges.
Knowledgeable/comfortable with technology.
Experience in working with ads (Google Ads, Facebook, LinkedIn)
Experience in building or leading an integrated digital marketing team.
Knowledge of e-commerce, retail, payments, banking and/or fintech consumer markets.
Must have completed the mandatory NYSC.
Key Competencies:
Passionate about your job and enjoy a fast-paced working environment.
Ability to work in a team and highly dependable in delivering according to set tasks. Ability to embrace the varied nature of the job.
Flexible and take personal ownership of hands-on delivery.
Excellent interpersonal skills along with the resilience and ability to collaborate with or lead cross-functional teams.
Proactive by nature and ability to come up with new thinking that adds value and innovation to the work we do.
Ability to enjoy a high pace, quickly adapt to change and prioritize work effectively according to goals.
Strong desire to go above and beyond to produce the best work results possible! At Paga we embrace ownership and results-oriented execution.
A strong focus to the metrics in measuring and demonstrating success.
Excellent communication skills – verbal, non-verbal and written. Bright, quick thinking and self-confident.
Ability to actively listen and give clear constructive feedback.
Demonstrated ability to multi-task and manage competing priorities.
Ability to take ownership; self-driven, hardworking and gets actively involved.
A detail-oriented planner and experienced in project management.
Ability to consume and analyse market and consumer insights, in order to utilize them for commercial advantage.
A proven problem analyst and problem-solver with critical thinking skills, good judgement and decision-making ability.
A decisive and data-driven digital marketing enthusiast.
Strong attention to details.
go to method of application »
Location:
Yaba, Lagos
Sector: Consumer Finance
Career Level: Grade 5, Senior Analyst
Reports To: Senior Communications Manager
About The Role
The Communications Analyst will be a member of the Corporate Communications team responsible for all internal and external communications and media related activities for Paga.
Internal communications focus on messaging across the entire organization the various activities of the Company to ensure that employees have the information they need to perform their jobs.
External communication focuses on various stakeholders in the Paga ecosystem – Agents, Business Partners, Regulators, and consumers. The team is also responsible for managing the public reputation of the company. The team is part of the Brand Strategy & Marketing team and the candidate will report to the Senior Communications Manager.
Researching industry-related topics (combining online sources, interviews and studies) Writing clear marketing copy to promote our products/services and preparing well-structured drafts.
Primary Responsibilities
Social Media:
Develop a social media strategy that collaborates with all units within Paga and marketing and PR objectives. This strategy should look to engage and grow followership across all channels.
Candidate will be required to co-define KPIs on an annual and quarterly basis and be responsible for delivering on set goals.
Conduct regular research on top influencers, competitors and trends in the economy and the mobile payments industry.
Develop and share relevant and engaging content for all Paga’s social media channels.
Monitor all Paga’s social media channels for customer engagement opportunities and initiate conversations about the brand.
Analyze and generate monthly reports on activities across all our social media channels and make recommendations where required.
Work with graphic designers to create engaging visuals that reflect our brand image and complement content.
Develop and manage the execution of quarterly customer promotions/campaigns on our social media channels.
Communications:
Assist the team lead in the creation, implementation and overseeing the company’s communications efforts, as follows:
Develop and maintain a content calendar to guide social media and internal media content dissemination.
Work closely with Senior Communications Manager and People Operations team to cascade all Paga information and announcements to employees.
Support Senior Communications Manager effectively with skill in copywriting and content creation.
Support design team with copy for ad & marketing campaigns.
Work closely with Sales and Product teams to cascade all Paga information and announcements to customers, agents, partners and other key stakeholders.
Assist in managing and generating content for the brand’s e-mail marketing channel.
Manage and monitor all brand social media platforms.
Write and distribute press releases.
Participate in the development of monthly company internal newsletter by providing editorial direction, generating ideas & content.
Participating in development of quarterly company agent newsletter by providing editorial direction, generating ideas & content.
Contribute to the execution of quarterly internal campaigns to boost team moral, build brand awareness and convert staff to ambassadors.
Contribute to content development for all co-marketing with brand partners, sponsorship, event management and all other brand related activities.
Knowledge and Skill Requirements
Bachelor's degree in Mass Communication/Journalism/English or related field.
3 - 4 years’ work experience in Journalism, Public Relations, freelance writing, Corporate communications or related field
Exceptional writing ability
Content Creation - Level 5
Copy Writing - Level 4
Excellent presentation and communication skills – verbal and written
Ability to work calmly and maintain good judgment in a fast paced and constantly evolving environment
Ability to think, plan and execute resourcefully
Ability to work well in a team environment and independently when necessary
Must have completed the mandatory NYSC.
Key Competencies:
Initiative
Self- driven and hardworking
Organized
Multitask and manage competing priorities
Creativity
Good team player
Flexibility
An interest in technology is a must.
Excellent digital, social, and integrated marketing experience
A proactive and detail-oriented client service mentality.
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